The Unseen Code (One Show Young Ones Awards Shortlisted)

People from different regions enjoy eating delicious non-veg food items, be it at a home, cafe, or high-end restaurant. They always talk about how delicious it was or what the ingredients were used, but never even think about the background process that goes on to bring those ingredients to cook. And this was our catch - Showing people what cruel process goes in the background of the yummiest food you eat. We wanted to build an irksome campaign that makes people not only realize but also question and has an impact on their further actions.